Casino – How to Attract the Next Generation of Casino Guests


In a movie industry where many films revolve around the trials and tribulations of mobster protagonists, Casino stands out as one of the most compelling portrayals of a smarter kind of criminal. It’s not just that the film boasts Sharon Stone, Joe Pesci and Robert De Niro at their peak, or that it offers a dazzling mix of violence and black comedy. The real triumph is its ability to convey a sense of place and the uneasy, often ambivalent relationship between law and order and the rough world of organized crime.

The movie situates its narrative in the liminal space not between Victorianism and Modernism but between finance and the frontier, where large corporations antiseptically displace both organized crime and labor unions. The foibles of the former are well known, but the interplay between gangsters and corporate interests is less so, and Casino’s depiction of both the brutality and the moral ambiguity of this world is masterful.

It is worth remembering that gambling has positive effects if it is enjoyed as a leisure activity. However, if a person gambles with money they can’t afford to lose, the results can be catastrophic. That’s why casinos offer incentives for people who spend a lot of time there, including free rooms and meals. These bonuses, called comps, are calculated based on the amount of money a player bets and how much time they spend at specific games.

When it comes to attracting guests, the casino industry is always evolving. It’s important to consider what will be popular with the next generation of visitors. Events and group business will play a big role in the future, so it’s a good idea to develop marketing strategies that incorporate these opportunities.