How to Attract Groups to Your Casino


Casinos are exciting, fast-paced places that give you a rush. Whether it’s betting on the next card or spin of the wheel, or even just watching a poker game, there’s something about gambling that draws people in and keeps them coming back. The flashy decor and the excitement of never knowing what will happen next adds to the fun. But there’s one thing you need to remember about casinos: They’re businesses, and the house always wins.

Casinos use a variety of tricks to make it hard for their patrons to leave, such as scented oils that waft through ventilation systems and the joyful noises of slot machines. There are also elaborate surveillance systems that have the look of a giant eye-in-the-sky, and they can be adjusted to focus on suspicious patrons by security workers who sit in a room filled with banks of monitors.

Despite these efforts, something about gambling still compels otherwise rational people who work hard for their money and make reasoned financial decisions on a daily basis to throw hundreds or thousands of dollars away based on the literal roll of the dice or spin of the wheel. And it’s not just people with no gambling experience who lose their money. Even professional gamblers have trouble beating the house long term.

To learn more about how you can attract group business to your casino, see our Cvent blog on Group Casino Marketing, and get in touch with our team to discuss implementing strategies that will drive results. We can help you create a strategy that will not only attract more groups, but also convert them to actual bookings through our suite of advertising products, including Competitive Market Ads and Search Ads.